Users will have the chance to create communities to connect over specific interests thanks to the new feature. Users can join group chats on Xiaohongshu with just one click, unlike private Facebook groups where they must submit a request to join and have it approved by an admin. Here, users have the option of starting a brand-new group chat or going to the “group chat plaza,” where they can peruse various discussions in a grid format. Users can access the new feature under the “group chat” drop-down menu accessible from the Messages tab on the app. Xiaohongshu doubles down on social networking with group chat feature Users must scan the code with their Douyin app before they can finish their purchases. However, direct orders and payments are still not supported on the PC version of the live streams. The live broadcast room on Douyin’s website now features a product mounting function that enables users to view available products right away. The new trend among young people today will be actively experiencing and pursuing an innovative life, which is also Xiaohongshu’s wish for 2023 in this report.ĭouyin tests out PC shopping feature to boost e-commerceĭouyin, a popular video-sharing website in China, is currently testing a PC shopping feature that will let users have a similar shopping experience to that of its mobile app. Overall, investing and participating in real life will be more popular in 2023. Simple techniques for stress relief have become more popular in recent years. Stress relief: Due to environmental impact, the majority of people felt helpless and unable to control their destiny, so they needed to decompress quickly and easily.They value the chance to travel more and are prepared to spend more effort, time, and money on travel. On a trip: Due to the extended stays at home brought on by the epidemic, many people seek compensatory travel in the new year.Young people are therefore more likely to actively participate in community activities.Įat authentically local flavors: Young people are starting to prefer regional specialties and regional traditions, Warming up the neighborhood: Due to the scarcity of supplies during the epidemic, many residents got to know their neighbors by searching for those who lived “nearby” to shop with and trade goods with. An excerpt from the report is given below. The report divides various life keywords, identifies, and analyzes life trends in 2023 using Xiaohongshu’s data statistics and topic content from the previous year. To observe and research young people’s lifestyles, Xiaohongshu and the Institute of Sociology, Chinese Academy of Social Sciences, published the “2023 Life Trends” report with the theme “Into Real Life.” “By making extra efforts, brands need to increase their influence,Ģ023 Xiaohongshu Annual Life Trend Analysis These celebrities typically don’t have Xiaohongshu or Douyin, only Weibo. Huang Bo, a 48-year-old actor, was named the ambassador for Shiseido’s high-end line on February 9. People in their mid-forties, also referred to as “uncle stars,” provide a safer option for brands and have a wider market recognition among both young and old consumers.īrands are testing a new cast of ambassadors due to the expensive unpredictability of “traffic stars,” who heavily rely on the fan economy to push the sales of the products they promote. Idol scandals have tarnished China’s entertainment sector in recent years.Īs was the case with Louis Vuitton and rapper Kris Wu, luxury brands associated with wrongdoing (“little fresh meat”) were forced to act quickly to sever their endorsement agreements in order to allay public outrage. The Rise Of China’s ‘Uncle Stars’: How Middle-aged Men Are Taking The Spotlight The large language model team and the image model team will be managed by Zhu Wenjia, head of global search and development for TikTok. When ByteDance launches its large language model, which is anticipated to happen in the middle of this year, it will put a particular emphasis on language and imaging. ByteDance to emphasize search and imaging as it develops ChatGPT’s rivalīyteDance, the owner of TikTok, has assembled a sizable language model team and plans to integrate the technology into its search and advertising businesses as the hype surrounding ChatGPT, an AI-powered chatbot service, continues to encourage Chinese businesses to create analogous products of their own.
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